Salesforce has updated its commerce APIs and added a Mulesoft Accelerator to its Commerce Cloud for faster integrations. Now customers build premium commerce experiences with enhanced scale, flexibility and speed. Salesforce announced today a new dashboard to track performance for its Einstein AI-powered recommendation and released a Salesforce Order Management solution for e-commerce teams.
☀️ New Einstein AI dashboard :
The new dashboard within Cloud Commerce reporting shows how Einstein AI-powered product recommendations are performing within a company’s storefront platform.
This dashboards offer insight into performance metrics and trends. With the metrics merchandisers have the actionable information they need, across sites, storefront pages, and custom date ranges, to optimize AI-powered recs, measure success, and grow revenue.
☀️ Salesforce Order Management :
Salesforce said the new solution “bridges the gap” between physical and digital channels, connecting and automating fulfillment and customer service processes.
It unlock critical use cases to bridge physical and digital channels like buy online, pickup in store (BOPIS) and endless aisle, allowing companies to deliver a unified in-store and online experience that customers demand with mobile point-of-sale (MPOS) partners Mad Mobile, NewStore, and PredictSpring.
☀️ To Accelerate Improve commerce APIs and Commerce Cloud :
Salesforce’s updates to its commerce APIs and Commerce Cloud solution are designed to help in save time to production process for custom commerce apps built on Salesforce’s platform and targeted to help marketers and e-commerce teams, Reach shoppers at any touch point.
Salesforce added the Mulesoft Accelerator to Commerce Cloud to “jump-start” commerce solution integrations. The Mulesoft Accelerator comes with pre-built templates for enterprise resource planning (ERP) and product information management (PIM).
☀️ Commerce Cloud Developer Center :
Salesforce has also launched a Commerce Cloud Developer Center to create a “community” for those building e-commerce APIs.
Key notes :
💡 Commerce Cloud Developer Center serves as a new API community to quickly discover, share, and build headless commerce experiences
💡 Provide Developer toolkit and sample apps and guidelines to easily build and extend personalized commerce apps
💡 Headless Commerce Solution Kits and Trailhead offer clear instructions and best practices on how to build headless commerce experiences
💦 As a conclusion the target is to providing more significant realistic commerce solutions that start from Order Management platform with offers a unified view of the commerce experience as well as enhanced commerce APIs to faster app development and fast integrations process with Commerce Cloud and at the end dashboard, additional layer of e-commerce analytics with smart Einstein AI.
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